Fashion Week
ROCHESTER
Founded in 2010, Fashion Week Rochester is a three-day fashion runway event that engages local designers, boutiques, and artists while raising awareness for youth homelessness in Monroe County.
Proceeds from Fashion Week fill critical funding gaps for essential Center for Youth programs such as Arnett House and the Crisis Nurseries.
Scroll down to view the behind-the-scenes of a typical FWR.
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Fashion Week Fall 2023 at the Dome
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Fashion Week Spring 2024: Arbor Midtown
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Fashion Week Fall 2024: City Lights
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Fashion Week Spring 2025: Prism
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Fashion Week Fall 2025: Magic
✳︎ Fashion Week Fall 2023 at the Dome ✳︎ Fashion Week Spring 2024: Arbor Midtown ✳︎ Fashion Week Fall 2024: City Lights ✳︎ Fashion Week Spring 2025: Prism ✳︎ Fashion Week Fall 2025: Magic
Fall 2024
Rochester, NY
Emerging from a summer of golf tournaments, external fundraisers and friendraisers, preparation for Fashion Week began in mid-August.
We wanted to highlight the heart of returning to downtown Rochester after being located in Henrietta for the last several years.
With this 2024’s fall venue being the Floreano Convention Center, we chose the theme of “City Lights”, a nod to the 1931 film starring Charlie Chaplin.
We chose a different model to represent the theme/program supported of each night (Photography by Brandon Vick).
The next step was, of course, to get the word out.
I composed press releases and sent them to local news outlets around Rochester. We reached out to our old friends at Lamar for billboard coverage. Social media reels were churned out to generate excitement.
The NIGHT OF
Programs were created in-house utilizing our materials available at The Center. Each program was a vertical booklet with the designers and performances listed within. Table tents, table numbers, and other printed materials were created in-house as well.
Ticketing, Troubleshooting & Sponsors
Another aspect to running an event includes the creation of the ticketing page, creating the venue maps for reserved seating, answering any attendee questions, and ensuring that our sponsors were thanked and displayed during the event.
